| Last week we began our discussion on perception and how without visual cues individuals exposed to the same verbal information will oftentimes arrive at different conclusions as to what they just heard. We also touched on the fact that peoples’ attention spans are extremely limited, so much so that experts studying human behavior conclude that even when the subject matter is extremely interesting to the listener, their ability to absorb information is limited to mere minutes.
No one would argue the fact that we live in the Visual Age. Most images are flashed at us for only a few seconds. Our appetites for visual arousal seem never to be satiated, and venues that lack a visual component are suffering shrinking audiences. Orchestras come to mind. Even pop stars and professional sporting events today employ huge screens to “up” their visual content in the hopes of keeping their audiences engaged. This phenomenon was addressed way back in 1982, when the internet and its cornucopia of images was just a baby. Dr. Donald E. Vinson, a leader in courtroom behavior and trial strategy, wrote in the March, 1982 edition of Trial Magazine, “Attention span and the arousal of attention are fundamental to all perception,” a sentiment which Benjamin Franklin echoed in his statement, “If you would persuade, you must appeal to interest rather than intellect.” Dr. Vinson also states that, “Perceptions are constantly subject to emotional reinforcement, and those which are positively reinforced will tend to be better remembered.” And what’s supplying these necessary emotional reinforcements? Stimulation to the senses. And what type of stimulation is most effective? In Dr. Vinson’s opinion, “A moving stimulus is also more effective than a static one.” So will shortened modern-day attention spans result in speed trials that are equivalent to short movies? Anything is possible, but our legal system as it stands today isn’t able to produce this just yet. So how is an attorney trying to impress their message upon jurors from diverse backgrounds and life experience going to succeed in getting their message across? And what if that message is complicated and requires certain technical aptitudes? Will verbal descriptions be enough? Considering the fact that the average adult American reads at or below the 5th grade reading level, it is unlikely. Research findings discovered more than 30 years ago still hold true today. Messages are most effectively received when employing visual cues, and the most effective visual cue is one that moves. There’s a good reason why my blogs seldom lack a visual component… ___________________________________________
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Posts Tagged ‘3D animation of patent drawings’
Courtroom Animations – Influencing Jury Perception
Monday, July 1st, 2013
Courtroom Animations – Bringing Patents to Life
Monday, June 17th, 2013|
Movies, that is 3D animations, are moving into the courtroom, and intended messages are made clearer than ever as a result. If a picture is worth a thousand words, how much more effective is a moving 3D image? We’ve been viewing a static two-dimensional representation of a machine for the past two blogs. Have you been able to figure it out yet? Here it is again:
Would it help you to understand if I identified it as a piece of food manufacturing equipment equipped with a rake that aligns cookies on a conveyor belt? Would that verbal description allow you to “see” in your mind’s eye how it operates? Unless you had the right technical background, it’s unlikely. Last week we introduced the verbiage person of ordinary skill in the art as a term widely used within patent litigation. This person is said to have the ability to interpret and understand patent drawings, and they typically possess a technical and/or scientific background. But what if participants in a legal proceeding lack this background? Technical experts are often hired on as consultants to attorneys, and in some instances, judges, when clarification is required. These experts provide technical expertise and tutorials on the technology involved in complex cases, and it happens with regularity when the operation of a patented device is in question. By employing 3D animations the expert can show how the device operates, rather than attempt to explain it using the technical language of their profession. The expert works closely with an animation artist to create the animation, providing the technical information that the animator will use to create the fully functional model. Animators do not typically have the technical background to accomplish this on their own and will require an ongoing dialog with the technical expert to create the animation. And now the moment we’ve all been waiting for. Here is our static image brought to life through animation:
The animation commands the viewer’s attention and holds their interest, even if they have no background in engineering or science, and the device’s function is now made clear. It must be noted that in the patent drawing, part of the mechanism lies in front of a steel divider plate and part behind, but for purposes of clarity the entire mechanism has been shown to the front of the plate. Now there’s no doubt as to how the parts move together to even up the rows of cookies on the conveyor belt. Next week we’ll talk about juries, perception, and the advantages of using courtroom animations when at trial. |
